7 Reasons Your Restaurant Needs a Table Ordering System

Deliver exceptional customer experience

The future of the restaurant business is automated. Customers expect digital solutions and more control over their menu and ordering choices. Customers’ ability to control their orders can make a difference between a good and an excellent dining experience.

A key benefit of an automated table ordering solution is its ability to provide a personalized experience. By integrating customer profiles with their preferences and past order history, the system can recommend personalized menu items, promotions and exclusive offers, making customers feel valued, respected and understood. This level of personalization promotes a sense of loyalty, encouraging repeat visits and positive word-of-mouth recommendations.

Give customers more control

A table ordering solution gives customers more control over their experience. Customers can choose to sit at a table catching up with each other before ordering, or they can immediately place orders. Similarly, customers do not require staff to come around to collect payments. A good table ordering solution supports online payments; customers can pay and leave at their own pleasure.

Table ordering solutions provide customers a tremendous amount of flexibility. Diners can choose how they want to start their restaurant experience. Some may prefer to take their time, enjoy conversations and chat with friends or family before placing an order. A table ordering solution allows them to sit comfortably in their chairs and browse through the digital menu in comfort. In addition, it eliminates the need for customers to rely on staff to collect orders and payments. Traditionally, diners have to wait for the waiter to bring the bill and then process their payment. However, an online payment system provides customers the freedom to pay their bills whenever they want.

Improve order accuracy

Allowing customers to submit orders via a digital menu can help you avoid mistakes. With a table ordering system, your customers will get what they are expecting. Your kitchen staff and servers are more aligned reading a printed receipt than reading handwritten orders.

With a digital menu, diners have the advantage of viewing and choosing the dishes they want directly on a user-friendly interface. This eliminates the possibility of communication problems when ordering a particular dish or beverage, especially in noisy or crowded environments. By interacting directly with the digital menu, customers can make specific customizations, indicate dish preferences, and even add special requests clearly and precisely. As a result, kitchen staff receive clear and precise instructions, with little chance of errors or misunderstandings.

Maximize table turnover

A table ordering solution allows you to delegate the role of taking orders to your customers. As a result, your staff are more available to fulfil orders with little or no delays. Allowing customers to order online at their table or while waiting saves time and reduces customer waiting times.

When customers have the ability to order food directly from a digital menu at their table, they no longer have to wait for a waiter to take their order. This not only saves them time, but also allows them to make informed decisions at their own pace, leading to more accurate and satisfying choices. This proactive approach ensures that once they’re seated, their orders can be processed quickly, minimizing any idle waiting times. This allows the restaurant to serve more customers during peak hours, effectively maximizing table turnover and increasing revenue potential.

Increase staff efficiency

You can handle higher order volumes with the support of a table ordering system. The system takes away part of the work that your staff would otherwise do, leaving them to only serve orders. Hence your store can fulfil larger order volumes.

With the help of a table-based ordering system, restaurant staff no longer need to spend time and effort writing orders, fiddling with paper menus, or understanding handwritten notes. Instead, customers can easily place orders directly through the digital interface, ensuring accuracy and reducing the possibility of errors when ordering. This automated approach not only saves time, but also reduces the risk of customer-employee communication, resulting in smoother and more efficient order processing.

Collect more customer data

With a table ordering solution, restaurants can collect more customer data. For example, restaurants can collect customer email addresses and phone numbers. Restaurants can use such data for marketing and promotions.

When customers create an account or place an order via the digital interface, they often provide their details as part of the registration or payment process. This information is then securely stored in the restaurant’s database, creating a direct and personalized channel of communication between the restaurant and their customers. Additionally, by having access to customers’ email addresses, restaurants can execute targeted email marketing campaigns. They can send newsletters, promotions or invitations to special events, tailored to the preferences and past ordering behavior of each customer.

Increase revenue

Table ordering makes your team more productive and efficient. Hence, they can serve more people than they would do without an ordering solution. Ideally, increased speed and staff efficiency will increase table turnover. With the increased control, customers are likely to spend more on orders.

Essentially, the increased control granted to customers through a table-top ordering system can have a positive effect on their spending behavior. With the ability to browse digital menus, easily customize and order conveniently, customers feel more empowered in their dining choices. This increased control often leads to a desire to explore new menu items, add appetizers, desserts or drinks to their order, and enjoy a more complete dining experience. As a result, the average spend per customer tends to increase, which directly contributes to an increase in the restaurant’s revenue.