Maximizing the food and beverage revenue is crucial for hotels in today’s competitive environment. Digital room service is one of the solutions that enable hotels to promote in-room spending, driving higher food and beverage sales.
Digital room service has the potential to transform guest experiences, encouraging them to spend more money and time at the hotel. Also, it can lead to them referring their friends to the hotel, driving higher hotel revenue. In this article, we explore this type of room service and how it can help maximize hotel’s food and beverage revenue, as well as the role of GonnaOrder in transforming room service.
Switching from traditional to digital room service can have many benefits for the guests and hotels. Digital room service offers guests the convenience of enjoying a variety of hotel services without leaving their rooms, enhancing their overall experience. Through digital room service platforms, guests can easily order meals, request amenities, and access crucial information. This creates a personalized and efficient stay.
For hotels, digital room service not only expands service offerings but also boosts revenue by promoting in-room dining and additional amenities, ultimately elevating guest satisfaction and increasing the hotel’s profitability. Here’s a quick guide on how traditional room service works as well as the digital room service and how it revolutionizes the room service delivery process.
Traditionally, room service involves guests using in-room phones to connect with the hotel’s room service department. When the guest calls to place an order, a staff member at the reception or room service desk answers. The guest then provides their room number, details of the items they want, and any special requests. The staff member then relays this information to the hotel’s restaurant or kitchen.
Once the order is prepared, a server delivers it to the guest’s hotel room. Payment is often settled during the delivery process, either in cash or by charging it to the guest’s room. Alternatively, the guest may settle the bill at the front desk during check-out.
While the traditional room service serves the purpose, it’s no longer the most efficient approach to delivering room service, especially in today’s digitally advanced era. It doesn’t give guests much freedom or time to place orders as they would love to since they only have a look at the menu in their room before calling the staff member to make an order. Also, it involves much interaction between the guest and the staff members, which may not be convenient to some guests. This may limit what they want to order, cutting down their expenses at the hotel, eventually affecting its revenue. And that’s where a modern room service comes in.
Modern room service eliminates the need for the phone call. Instead, it gives customers the power to place orders directly from their smartphones. The hotel places a scannable QR code or link to their online ordering website, allowing guests to access the hotel’s menu online, order, and pay using their phones in the comfort of their rooms and have it delivered conveniently. This improves their overall convenience and facilitates faster delivery of room service, as request don’t need to go through a chain of personnel before reaching the hotel’s restaurant or kitchen.
Both hotel staff and guests stand to benefit from digital room service and ordering. Here are the top 3 advantages of digital room service:
One of the main benefits of digital room service is that it boosts revenue by providing guests with a convenient, in-room solution. Without it, guests might opt to leave the hotel premises or order from external marketplaces, potentially resulting in lost revenue for the hotel. Also, the absence of such a service could lead guests to perceive ordering as inconvenient, expensive, or distant, impacting their willingness to engage with the hotel’s offerings. However, the ease of a digital platform encourages guests to order additional services and amenities, promoting in-room spending. Therefore, digital room service ensures a seamless and profitable in-room experience, contributing positively to the hotel’s overall financial performance.
Delivering exceptional customer experience is crucial in today’s highly competitive hospitality sector. Through digital room service, hotels can improve customer experience in various ways. For instance, digital room service makes the ordering process easier and faster. Instead of calling to order, which may limit the guests’ ordering options, guests can use their phones to conveniently browse menus, customize orders to their preferences, and pay securely without having to leave the room. This improves their overall experience and comfort.
Contactless room service caters to diverse language preferences. Guests can effortlessly access the hotel menu in their preferred language, eliminating communication barriers and ensuring accurate orders. This feature not only fosters a sense of inclusivity but also alleviates concerns about miscommunication with hotel staff. By providing a seamless multilingual interface, digital room service contributes to a more comfortable and enjoyable stay, improving the overall guest satisfaction and experience.
Modern room service allows customers to place orders using their mobile phones. The orders are sent directly to the hotel restaurant or kitchen, reducing wait times. This minimizes the workload on the hotel reception team, freeing them to focus on delivering better and more optimized reception services, rather than responding to room service call requests. Also, it facilitates efficient payment of room service, as guests pay online once they place their orders. By streamlining the room service ordering process, digital room service saves significant labour costs.
What’s more, hotel staff no longer need to keep track of room service requests manually. Digital room service allows them to effectively manage room service orders using tablets or PCs. When a guest makes a room service order, it immediately appears on the hotel’s order management dashboard. This enables hotel staff to fulfil the requested room service order faster and more accurately. Therefore, they won’t have to deal with issues such as communication breakdown, which is common when guests place orders via a call.
GonnaOrder aims to shape and transform the future of ordering, including room service, in the hospitality sector. It provides a series of solutions to help hotels revolutionize their room service with digital ordering. Here is how GonnaOrder’s digital room service works:
The hotel manager places a QR code menu in every guest room. This QR code menu is customized to the room, enabling the staff to determine which room the order has been made from. When the guest arrives, they scan the QR code in the room, enabling them to access the hotel’s menu. They then provide their name and email, among other information that will be needed to submit an order.
When the guest places an order, it immediately appears on the GonnaOrder dashboard and the GoAdmin order management app. Here, hotel managers can quickly configure their restaurant to print orders automatically directly at the hotel restaurant kitchen. This facilitates effective order processing and management as the reception is not impacted.
Digital room service has the potential to revolutionize how hotels operate. It can improve guest convenience, increase operational efficiency, streamline room service ordering, and facilitate effective order management. In doing so, it can help hotels maximize their revenue.
GonnaOrder provides an advanced room service solution, enabling hotels to streamline their services. With features like QR code ordering, an order management dashboard, and the ability to integrate with POS systems, GonnaOrder can help optimize hotel revenue and enhance guest convenience.
Register today and discover the power of GonnaOrder in revolutionizing room service!
Give your guests an easy and fast way to order and pay from everywhere in your hotel. Increase your F&B revenue and make your hotel operations efficient.
