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Top 10 Hospitality Features to Boost Your Online Ordering Experience in 2025
Accept Orders for Your Restaurant Business from Your Google Business Profile
Google Business profile is a powerful tool that a restaurant can use to attract new local customers. It provides an opportunity for restaurants to be visible on top of Google Maps and Google Search. By allowing customers to place orders without leaving the search results it enhances the ordering experience.
In the increasingly digital world, where online food ordering has become the order of the day, restaurants have had to embrace advanced tactics to reach out to more potential customers. Google Business Profile is one of the key strategies that a restaurant can implement to drive higher sales and attract more customers. This platform offers a range of features that not only make your restaurant visible but also allow customers to place orders more efficiently. In this article, we explore the power of Google Business ordering, which allows your customers to place orders online through your Google Business Profile, its benefits, and how you can set it up to start receiving orders.
For starters, Google Business Profile is a widely used platform that allows business to list themselves on Google search and Maps. However, it is not limited to just listing the business on Google Maps. This platform offers more features that allow business owners to add their website and receive orders directly from Google Search and Maps. This tool can help restaurants, cafes, and other food businesses thrive in the increasingly competitive online marketplace by boosting visibility on Google Search and Maps and attracting more local customers.
A Google Business Profile offers many benefits to businesses in all sectors, and restaurants are no exception. With its massive reach, daily search traffic, and built-in tools, Google offers a powerful platform to improve visibility and customer engagement. But how does accepting orders through Google Business Profile give your restaurant an edge in today’s competitive market? Here are five benefits of Google Business ordering for food businesses:1. Increased Visibility in Search and Maps
Online brand visibility has become more challenging than ever due to the increased competition and the increasingly complex search engine algorithms. However, with a Google Business Profile, your restaurant becomes visible on Google Search and Maps. This puts your business in front of potential customers looking for nearby dining options. When users search for local restaurants, your listing is displayed on Google search results, making it easier for them to discover your business. This increases the chances of interacting with your business and further exploring your offers both online and in-person. As a result, it can potentially attract new customers to your business.
Google’s intuitive interface allows customers to place orders directly from your Business Profile without the need to navigate to third-party apps or websites. This creates a smooth and hassle-free ordering experience, as customers will be a few clicks away from placing their order without leaving the search results or opening additional apps. By eliminating the need for multiple redirects or external platforms, this streamlined process reduces friction, leading to higher conversion rates and more completed orders. The convenience and simplicity of this system not only enhances customer satisfaction but also encourages repeat business.
A Google Business Profile helps build trust and credibility by displaying key information such as ratings, reviews, and photos. It gives potential customers a clear idea of your restaurant’s reputation. Positive reviews and high ratings build confidence in the quality of your food and service. On the other hand, photos provide an overview that reassures customers of what to expect. Combining these elements of trust with the possibility of ordering directly from your profile allows customers to act easily on their decision to choose your restaurant. This perfect integration of proof and social ordering not only creates credibility, but also encourages more customers to order with confidence.
Google Business food ordering offers a cost-effective alternative to third-party ordering platforms that charge high commission fees Combining this with the flexibility and convenience offered by accepting orders via Google Business Profile allows you to retain a larger share of your revenue from each order and increase sales. This not only reduces costs but also enhances operational efficiency, making it easier to handle online orders while maximizing your resources. Overall, Google Business food ordering is an appealing solution for restaurant owners looking to boost profitability and simplify their workflow.
Google Business Profile provides valuable insights and detailed analytics that enable restaurant owners to track customer interactions and behavior. For instance, you can monitor metrics like how often users view your listing, request directions, or place orders. Also, you can track the most popular menu items as well as peak ordering times. These crucial insights help you identify key trends that inform your operational decisions and marketing strategies. By refining your marketing strategies through targeted promotions and seasonal offerings, you can enhance your online presence and attract more customers. Overall, these insights empower you to optimize your restaurant’s performance and adapt to changing customer preferences. What Do You Need to Get Started?
To seamlessly integrate Google Business ordering into your business operations, there are three essential prerequisites you need to consider and have in place. These are:
You must create or claim your Google Business Profile to manage your restaurant’s online presence on Google Search and Maps. This profile will act as the hub for your business’s visibility, including managing orders.
You need an existing online ordering system or a partnership with a supported third-party ordering service. This will integrate with your Google Business Profile to facilitate the ordering process.
Ensure that your Google Business Profile is fully updated with accurate information, including business hours, contact details, photos, and menu items. A complete and well-maintained profile enhances customer trust and improves the overall ordering experience.
Now that you know the benefits, it is only wise to enable your customers to place orders on your Google Business profile. Fortunately, the process of setting up ordering on your Google Business profile is straightforward, with only a few steps, as described below.
Log into your Google Business Profile account to manage your restaurant’s details.
From your profile dashboard, select Food Ordering just below Edit Profile.
Activate the “Accept orders on your profile” toggle to allow ordering via your Google Business profile.
Google Business supports various service providers whom you can partner with to facilitate pickup and delivery ordering. Choose one of the supported Google providers and set them as preferred. This way, the selected provider will be handling orders when customers click the order online or place your order button.
However, if you don’t want to partner with any of the listed Google providers, you can add a custom link to your ordering page. Click the Add new link button and enter the link to your ordering page. Here, you can add the link to your GonnaOrder customer ordering page. Lastly, set the link as the preferred option.
Once everything is set, the ordering link of the selected provider appears on your Google Business profile. The ordering button may be labeled as “Place an Order” or “Order online” depending on your country.
Integrating Google Business Profile ordering is essential for maximizing a restaurant’s online presence and enhancing customer convenience. This platform makes it easier for customers to order directly from Google Search and Google Maps, increasing the chances of securing more orders. By offering a faster and more accessible ordering option, restaurants can cater to a wider audience by attracting attract more local customers. As a GonnaOrder user, you can fully leverage power of Google Business Profile ordering, enabling you to establish a strong online presence and connect with more local and online customers. So, why wait? Register or sign in today and add your store’s ordering link to your Google Business profile to unlock your full potential by positioning yourself for success in the rapidly evolving world of online food ordering.