GonnaOrder allows you to create and manage discount vouchers for your store. Discount vouchers are useful when you want to promote your business to customers. You can have single-use vouchers that expire once they have been used a single time or when the voucher balance is depleted and you can also have multiple-use vouchers that can be used repeatedly.
On This Page
- How Can You Use Discount Vouchers?
- Create a Discount Voucher
- Available Discount Types and How They Work
- Restrict Discount Voucher Eligibility
- Edit a Discount Voucher
- Download and Print Discount Voucher Flyers
- View of Vouchers on the Customer Interface
- View of Vouchers on the Orders Dashboard
- View Consumed, Inactive, and Expired Vouchers
- Delete a Discount Voucher
How Can You Use Discount Vouchers?
Why do you need discount vouchers for your store? First, you can still set up price discounts on offers in your store even without using discount vouchers. However, some scenarios warrant the need for discount vouchers.
Giving out a refund
When a customer makes their first purchase or places a high-value order, you may want to encourage them to keep buying from your store by offering a partial refund. Instead of giving back cash, consider using single-use discount vouchers. These vouchers can be used on their next visit to receive a monetary or percentage discount on their order. This incentivizes customers to return and take advantage of the discount, potentially securing future business.
For promotion or advertising
This applies to multiple-use discount vouchers. They are useful when you want to promote your store. For example, you may use multiple use discount voucher codes in your social media posts to attract more orders. Other than social media, you can also publish your multiple-use discount voucher codes in the public media to win new markets or reach more people.
What’s more, you can give multiple-use discount vouchers to individual customers to encourage them to place more orders in your store during a specified period.
As a gift card / loyalty card
A discount voucher can as well be used as a gift card to a customer or a loyalty card for returning customers. A gift card is usually used once, while a loyalty card can be used several times. The type of discount you associate with the voucher will determine what it becomes. You can learn more from the section on Available Discount Types and How They Work.
Create a Discount Voucher
A discount voucher can be an excellent way of giving back to your customers. Instead of giving back cash after a purchase, you can award a discount voucher through your promotions which customers can then use while submitting a new order.
Voucher discounts are part of every GonnaOrder store’s settings. Therefore, you can easily create and manage your vouchers from the settings menu.
To create a new voucher, choose Settings> Discount Vouchers and then click on the Add New Discount Voucher button to bring up the voucher details page.
The voucher details page will require you to fill in some fields. The information collected on this page will be useful for the execution and control of your discounts. We will explain what you should fill in each field.
- Voucher Code: This is the code that customers will use to claim a discount. It should be unique in your store and you can use a combination of letters, numbers, and other characters. We recommend that you create codes that are easy to remember and if possible ones that users can decode easily.
- Type: GonnaOrder defines two types of discount vouchers. There are single-use vouchers that can only be used once or until the voucher balance is depleted and Multiple Use vouchers that can be used repeatedly until they expire. Single-use vouchers expire the moment they are applied to an order or after value depletion while multiple-use vouchers are usually controlled by the Availability Restrictions setting discussed below.
- Discount: GonnaOrder allows you to associate a discount voucher with one of two discount types. You can choose to have a monetary discount where the voucher is worth a fixed amount of money or choose to offer a percentage discount. The percentage discount is calculated from the total order value it applies to. See Available Discount Types and How They Work for a better understanding of what discounts are available.
- Value: This refers to either the percentage or monetary value associated with the discount code.
- Minimum order amount: This is a control mechanism that allows you to extend discounts to order values above a set minimum. It encourages guests to order more to enjoy the discount. A value of zero means that all orders are eligible for the discount.
- Active: This refers to the status of the discount voucher. When set to yes, customers can redeem their vouchers at the checkout page. You can set the status to no when you are no longer offering discounts. The discount voucher will be inactive by default if you do not toggle this button to yes.
- Availability restrictions: The restrictions setting allows you to limit the voucher’s availability based on the following parameters:
From and To: You can choose the period through which customers can use the discount voucher code. Here, you need to specify the start date represented by the From field and the discount end date in the To date field.
Schedule: This restriction allows you to limit a voucher’s availability to a specific schedule. If a customer places an order outside the selected schedule, then the voucher will not be applicable.
Categories: You can restrict a discount voucher based on specific categories. By choosing a category or categories, the discount voucher will only be applicable to items in those categories. This availability restriction comes in handy when you want to promote items in specific categories only. Go to the Restrict Discount Voucher Eligibility section to learn more about these availability restrictions.
Once you are sure you have the right information and, more importantly, the correct discount value for your voucher, hit the save button so the voucher is saved in the store.
You may not yet see the discount voucher field on your store if you previewed your store at this moment. To ensure that customers can see the discount field and redeem their vouchers, you need to toggle the Voucher question to yes. This setting enables the discount voucher code field on the customer interface, and they can now use your voucher code to get discounts.
The Discount Voucher List
The details of your discount vouchers will appear as a list on the Discount Vouchers tab under settings. The list gives you an overview of all discount vouchers you have not deleted and their statuses. Here are the details of each discount voucher on this list.
- Voucher Code: This corresponds to the code you chose while creating the Discount voucher. You can copy any code from the discount voucher list for your promotions or for an on-premises customer order.
- Type: Either single use or multiple use as explained in the previous section.
- Value: Either the percentage value or monetary value to be deducted from a customer’s order as a discount. Stands for the current discount value balance for single-use monetary discount vouchers.
- Initial Value: This is the initial value allocated to a single-use monetary discount voucher. Does not apply to multiple-use vouchers or percentile discount vouchers.
- Minimum order amount: order value above which the discount applies.
- Active: Status of the discount voucher. It can be yes or no.
- Consumed: Availability of the discount voucher code to customers. Shows whether the voucher code has been used (for single-use vouchers) or whether the voucher has expired.
- Available Restrictions: This shows the period during which the voucher code can be applied to an order.
Available Discount Types and How They Work
GonnaOrder has two primary discount types: Monetary discounts and percentage discounts. These are further associated with discount voucher types which can either be single-use or multiple-use vouchers. Both the voucher and discount types affect how discounts work in GonnaOrder. We will discuss four possible combinations of vouchers.
Monetary, Single-use Discount Vouchers
Monetary discounts deduct a fixed value from a customer’s total order amount. The vouchers can have any value you choose, tailored to fit your needs.
Single-use monetary discounts can be used for as long as a discount balance is associated with them. That means a customer does not have to deplete the discount amount with a single purchase. Instead, GonnaOrder will deduct the order value from the discount voucher until the value is zero. Therefore, if a customer had a single-use monetary discount voucher worth $50, but they placed an order for items worth $30, then the value of the discount voucher would be reduced to $20 after the purchase.
Tip
You can use a monetary, single-use discount voucher as a loyalty card where a customer pays for their card in advance and then uses the voucher code to place orders. This can apply to returning and corporate customers.
They can later use the same discount voucher to order more items, and the voucher will only be marked as consumed (not available) after the balance is depleted. The key point here is that a monetary, single-use discount voucher’s value decreases with each order on which it is used. This type of voucher is a good example of how you may use discount vouchers as loyalty cards.
After the second order, the discount voucher value will be zero and the voucher cannot be applied again. It will be marked as Consumed. However, you can edit the voucher value and enter the new desired value of the voucher for customers to continue using it. Learn more about editing a voucher.
Monetary, Multiple-use Discount Vouchers
With a monetary, multiple-use discount voucher, a customer will enjoy the discount on every purchase until you deactivate the voucher or until the voucher’s expiry date is reached.
Therefore, if you had a $5 – multiple use discount voucher, customers would enjoy a $5 discount on every order they place in your store.
Percentage, Single-use Discounts
GonnaOrder allows you to configure percentage discounts of up to 100% on the order value. Starting from 5%, 10%, 14%, 15%, 20%, the discounts increase by a 5% step until they reach the 100% discount mark. These percentage discounts are applied to the total value of items in your order. In addition, waiving all prices and delivery fee from an order is possible using the 100% discount voucher. Therefore, customers with a 100% discount voucher can order offers of any value and pick them up, have them served to a table, or have them delivered to their address without paying anything.
You should exercise caution when creating and distributing 100% discount vouchers.
Single-use, percentage discount vouchers can only be used by a single customer and for a single order. Customers cannot use single-use, percentage discount vouchers repeatedly. This makes this kind of voucher card more useful for refunds and gifts than customer loyalty retention or advertising.
Percentage, Multiple-use Discounts
Unlike single-use percentage discount vouchers, these can be used by several customers and for more than one order. These are the type of discounts you can use for promotions and which you can communicate through a newsletter or reminder email. The use of this type of discount voucher can only be restricted when you deactivate the voucher or when the expiry of its validity period is reached.
How Discount Vouchers Work in Combination With Delivery Settings
Delivery orders are somewhat different from table and pickup orders in that they have minimum order value limits and that they may be subject to delivery fees. GonnaOrder takes care of both the minimum order value and the delivery fees in the following ways:
- Customers with a 100% discount voucher code will not be charged for delivery fees. They will have their order delivered without making any payments.
- Except for the 100% discount vouchers, all other percentage discounts are applied to the order value, excluding the delivery fee. The delivery fee is added back after applying the discount.
- Monetary discounts are applied after adding the delivery fee. The delivery fee can be partially or fully deducted from the monetary discount if the order value is less than the discount amount. This applies to both single-use and multiple-use monetary discounts.
Restrict Discount Voucher Eligibility
GonnaOrder allows you to restrict discount eligibility based on the minimum order amount, date, schedule, and categories. These eligibility requirements set the conditions that must be met for the voucher to be applicable. Here’s a more detailed overview of each availability restriction.
Restrict Vouchers By Minimum Order Amount
The Minimum Order Amount setting lets you specify the order value eligible for a discount. It ensures discounts apply only to orders above a certain amount, helping attract higher average order values.
Customers are notified of the minimum order value requirement if they try to apply a restricted discount to an order below the specified amount. The discount applies only when the user adds more items to meet the criteria.
Restrict Voucher Availability By Date
Limiting vouchers by date encourages customers to buy from your store within a specific period. It helps drive sales within a particular period. Select the preferred start and end date on the From and To fields to dictate the period within which the voucher will be valid.
If the voucher’s validity period expires, customers can no longer apply it. For instance, the voucher with code Y22023 is no longer valid as of June 2024.
When a customer tries to apply it, they are notified that the voucher is no longer valid.
Restrict Voucher Availability By Schedule
GonnaOrder allows you to restrict voucher availability based on a schedule. This means a customer can only apply a voucher within the timelines of the selected schedule.
To restrict a voucher’s availability based on a schedule, go to the discount voucher settings and adjust the schedule as needed. For this case, let’s say you choose the voucher with code Y2024-Q3.
On the Availability Restrictions section, choose a schedule within which the voucher will be valid and click Save. If none of the existing schedules meets your voucher’s schedule requirements, you can click the Add New Schedule button and input the desired schedule name, days of week, dates, start time, and end time. Visit the dedicated Manage Schedules and Opening Times help page to learn more about adding new schedules.
Let’s say you choose Friday Lunch whose timelines are from 1100 hrs and 1500 hrs on Friday.
In that case, customers can only apply the voucher on Friday orders placed between 1100 hrs and 1500 hrs and that meet the minimum order amount (€ 20).
If a customer places an order outside the selected schedule, then the discount will not be applied even if it meets other requirements like minimum order amount.
If you have enabled the wish date per order item feature, which allows you to set a wish date and time for each order item in your cart, the discount voucher is only applied for the specific item(s) whose date and time are within the selected schedule timelines. Therefore, the voucher is not applied on the entire order unless all order items have a wish date and time that is within the selected schedule’s timelines. Learn more about setting multiple wish dates and time per order item.
For instance, if we use the same voucher (Y2024-Q3) on an order with items that have different wish dates, the voucher will only apply to selective items whose wish date and time falls within the Friday Lunch schedule timelines (Friday from 1100 hrs to 1500 hrs).
If none of the order items has a wish date and time that is within the selected schedule’s timelines, then the voucher is not applied.
Tips
If you do not restrict a voucher with a schedule, the voucher remains available at all times and is applicable as long as your order meets other conditions like minimum order amount and category requirements.
Restrict Voucher Availability By Categories
GonnaOrder allows you to restrict voucher availability based on categories. A category consists of items that fall under the same umbrella. For instance, you can have a category for starters, fast foods, and drinks, and include all the relevant items you offer. Learn more about creating and managing categories.
By restricting vouchers by category, you can promote specific products in your store. This comes in handy when it comes to boosting sales of specific products.
To restrict voucher availability by category, go to the voucher you want to limit its availability by category and choose the category or categories on the Availability Restrictions section. For this case, we will use the voucher Y2024-Q3.
Confirm your selection and click Save.
In doing so, the voucher is only applicable to order items under the selected category or categories. In this case, the chosen category is pizza. Therefore, only items under the pizza category are eligible for the voucher Y2024-Q3.
If you order different items under the pizza category, the discount voucher is applied on the entire order. However, if you order items from the pizza category and others from different categories, the discount is applied selectively to the products that fall under the pizza category.
Note
If you do not limit a voucher to a specific category or categories, it will available to products of all categories. Therefore, it is applicable as long as your order meets other conditions like minimum order amount and schedule requirements.
Combine Multiple Voucher Availability Restrictions
You can combine multiple voucher availability restrictions to regulate how vouchers are applied. For instance, you can set a minimum order amount requirement, select a schedule within which the voucher is valid, and categories for which the voucher is applicable.
For instance, the voucher Y2024-Q3 has a minimum order amount requirement of € 20 and is restricted to Friday Lunch schedule and Pizza category. In that case, the order must meet all the said availability restrictions (order amount: above € 20, wish date and time: Friday between 1100 hrs and 1500 hrs, and have an item or items under Pizza category) for the voucher to be applicable.
If any of the said availability restrictions is not met, then the voucher will not be applicable. For instance, if the order is above € 20 and is placed within the Friday Lunch schedule timelines but doesn’t include an item(s) from the pizza category, then the voucher is not applicable.
Edit a Discount Voucher
There are various reasons why you might need to edit your discount voucher. For instance, you may want to change the voucher value or the minimum order requirement for eligibility.
Alternatively, you may want to deactivate a specific voucher with a plan to reactivate it on a later date. In that case, GonnaOrder allows you to change the Active status of the voucher to No.
What’s more, you may want to change the availability restrictions such as extending the duration through which customers can redeem the voucher for a discount or changing the categories for which the voucher is applicable. In all these scenarios, GonnaOrder let’s you edit the voucher details to match your new requirements.
To edit a voucher, go to Settings > Discount Vouchers and click the voucher you want to update from the list of vouchers available. This should bring up the voucher details page.
For single-use monetary discounts (like the selected – First-Login), you can change the following details:
Value.
Minimum Order Amount.
Active status.
Availability Restrictions: From & To, Schedule, and Categories.
However, you cannot change the Voucher Code, Type, and Initial Value.
For this example, we can edit the voucher value, minimum order amount, and the availability restrictions for the selected voucher.
Once you have set the new voucher details, click Save.
If a customer consumes the single-use discount voucher (the value reaches zero (0)), you can update a new value to offer them another discount.
You can update a new voucher value on the Value field to enable the customer to use the same voucher code again to enjoy the new value.
Key Takeaways
In single-use monetary discounts, you can change the voucher value, minimum order amount, active status, and availability restrictions. However, you cannot edit the voucher code, type, and initial value. For other types of discount vouchers, only the voucher code and type cannot be edited.
Download and Print Discount Voucher Flyers
Discount vouchers are meant to be shared with your customers either in person when they visit your store or via the communication channels that your business uses. For either of these use cases, you may download discount voucher flyers from your store when needed.
To download and print a discount voucher flyer, go to Settings >Discount vouchers and pick the appropriate voucher.
On the discount voucher details page, GonnaOrder automatically generates a discount voucher flyer showing the discount code and the value of the discount. You can download the flyer by clicking on the image or the download link below it.
Tips
- Discount voucher flyers are designed to be printed on a DL99mm paper
- The flyer is only available for vouchers whose status is set to Active. Also, you may not view or download flyers for vouchers that have expired i.e. the availability restriction dates are in the past. You may need to update the status and availability of your discount voucher in order to view and download the flyer.
- Similar to discount voucher flyers, you can also download and print a store flyer under the share & preview section in your store.
In addition to the discount voucher code, the flyer also carries important information about your store. It has your store logo, a store QR code, and links to your Facebook, Instagram, and your store website.
View of Vouchers on the Customer Interface
When you have created and activated one or more vouchers for your store, customers will be presented with a field where they can fill in their voucher codes to enjoy a discount.
In the example case, we created a voucher code that gives a customer a 10% discount on the total order value.
On the above screen, the customer has entered a valid store voucher code which has in turn been accepted by GonnaOrder and the discount awarded.
If, in any case, a customer entered an invalid voucher code that is not registered in your store or a voucher that has already been consumed, then they would be notified and they would hence not enjoy any discount.
View of Vouchers on the Orders Dashboard
Orders submitted with a discount voucher will display the discount voucher code and the calculated discount value in the order details. You can view the details of an order through the orders‘ dashboard.
View Consumed, Inactive, and Expired Vouchers
GonnaOrder lets you quickly view consumed, inactive, and expired vouchers. It automatically greys out these vouchers, enabling you to identify inapplicable vouchers at a glance.
For a voucher to be greyed out, it has to meet at least one of the following conditions.
The Active button is toggled to No – Voucher is inactive.
The voucher has expired.
The voucher is consumed or has a value of zero (0) – Applicable to monetary single-use discounts.
To view greyed out vouchers, go to Settings > Discount Vouchers.
Delete a Discount Voucher
When you no longer need a voucher in your store, you can delete it to create a new one or eliminate confusion. Deleting a discount voucher is very straightforward.
Visit the store dashboard and choose Discount Vouchers under settings – see images in the previous sections.
Choose the Discount voucher you would like to delete and click on it to bring up its details page.
On the voucher details page, click on the Delete button to remove the selected voucher. Note that this action is irreversible, and you will need to create the voucher again if you hit the delete button by mistake. Further, unless you have too many discount vouchers in your store, we recommend deactivating them if you don’t really need to delete them.
